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This paper describes the platformisation of the mobile services domain,which in recent years has become a successful strategy for some hardware manufacturers and software companies.While having different platform strategies and business models,they have succeeded in creating a demand for mobile software and content with end-users.This paper proposes a way to determine the optimum platform-charging mode that an operator should adopt to play a meaningful role in the mobile service domain and with respect to content with end-users.Four charging modes employed by mobile application stores are studied in this paper,namely the one-sided paid-by-users charging mode,the one-sided paid-by-advertisers charging mode,the two-sided differential paid charging mode and the two-sided paid and free access charging mode.Furthermore,a comparative analysis of the four modes is also presented.