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打造自主品牌是企业转型发展道路上至关重要的一个环节,品牌建设的好坏直接关系到企业未来发展的前景。作为电脑外设行业的杰出代表,雷帕品牌用三年时间塑造了一个时尚专业的高科技品牌,取得了其他致力于品牌建设的企业奋斗数十年也无法超越的国内外市场的广泛认可。雷帕品牌奇迹上升的三年是雷帕CE0曾浩多年选择ODM贴牌卧薪尝胆的厚积薄发,是坚持科技创新和专业优势积累的集中体现,也是注入先进品牌建设理念、创新品牌内涵的深层发力,更是沉着应对挑战、勇抓市场机遇的弄潮击水。本文围绕雷帕品牌的成长历程展开分析,试图为面临转型发展品牌建设瓶颈的国内企业提供现实的借鉴途径。
To build their own brand is a crucial link in the transformation and development of enterprises. The quality of brand building directly affects the prospects for the future development of the enterprise. As an outstanding representative of the computer peripherals industry, Rapa brand has shaped a fashionable and professional high-tech brand in three years and gained wide recognition from other domestic and foreign markets that other enterprises devoted to brand building can not surpass for decades. Rappa brand miracle rising three years is Rappa CE0 Zeng Hao years of choice ODM OEM Revival, is to adhere to the accumulation of scientific and technological innovation and professional advantages embodied, but also into the advanced brand building concept, innovation and brand content of the deep force, It is calm to deal with challenges, courage in tackling market opportunities. This article analyzes the growth course of Reppa brand and attempts to provide a realistic reference for domestic enterprises facing the bottleneck of brand transformation in the transition.