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报头是报纸名称所在版位的通称,基本沿用大号字符置于头版最上方,一般情况下还会有一些附属物,如出版日期、刊号、期号等。报头设计,是一张报纸最重要的LOGO,一经确定,极少变动。通常来说,报头的恒定性体现在两方面:一是设计恒定,报头所用的字体、字号等要素一般不会轻易调整;第二,报头位置固定,相对于设计定型而言,报头位置的稳定性更强。在实践中,经常会出现报纸改变报头设计的案例,但将报头位置加以改变却很少见。报头位置固定,在报界同仁乃至读者群的认识范围,已成定见。
Header is the nickname of the newspaper where the seat name, the basic use of large characters placed on the top of the front page, under normal circumstances there will be some appendages, such as the publication date, issue number, issue number. Header design, is a newspaper’s most important LOGO, once identified, with little change. Generally speaking, the constant of the header is reflected in two aspects. First, the design is constant. Fonts, font sizes and other elements used in the header are generally not easily adjusted. Second, the position of the header is fixed. As compared with the design shape, the position of the header is stable Sex more. In practice, it is common for newspapers to change the design of the header, but it is rare to change the location of the header. Header fixed position, in the newspaper colleagues and readers understanding of the scope of the group, has become a target.