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工业旅游目前已经在全球得到重视,发展迅速非常快,将会成为旅游业的一个新亮点。工业旅游产品设计是与工业、商业经济相关联的,是现代设计最为重要的组成部分。在柳州建设“四大名城”的背景下如何发挥工业制造业的经济优势,增强体现地域文化特征,对工业、企业文化的宣传已经从广告转变成产品设计作为媒介。本文从柳州工业现状、工业旅游现状、工业旅游产品的经济价值等几个方面分析,阐述了工业旅游产品的商业价值。
Industrial tourism has now been given the attention of the world, the rapid development of very fast, will become a new bright spot in the tourism industry. Industrial tourism product design is related to industrial and commercial economy and is the most important part of modern design. How to give full play to the economic advantages of industrial manufacturing under the background of “Four Famous Cities” in Liuzhou, enhance the regional cultural characteristics, and promote the propaganda of industry and corporate culture from advertisement to product design. This article analyzes the industrial status quo of Liuzhou, the status quo of industrial tourism, the economic value of industrial tourism products and other aspects, expounds the commercial value of industrial tourism products.