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技术的发展、媒介的融合以及公众参与意识地不断提高等因素,促使“受众”不再仅仅被作为信息接受者,他们能自由地发布信息、观点,成为信息的生产者与传播者,并由此形成公众议程,影响着传统媒体的报道。本文以2009年2月17日至3月13日期间《南方都市报》、《人民日报》、新浪论坛中有关“躲猫猫”的报道为例,通过对整个传播过程中公众的三种角色进行分析,探讨其对传统媒体产生的影响。
The development of technology, the integration of media and the growing awareness of public participation have driven “audience ” not only to be recipients of information, they are free to post information and opinions and become producers and disseminators of information, And thus form a public agenda, affecting the coverage of traditional media. Taking the coverage of “hide and seek” in “Nanfang Dushi Bao”, “People’s Daily” and Sina Forum for an example from February 17 to March 13, 2009, this article analyzes the public’s three The role of the analysis, to explore its impact on traditional media.