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产业化经营媒体明晰投融资目的中国的经济发展得非常快,拼制造业,拼服务业,最后消费者要从被动的顾客变成主人参与到活动中去。中国的消费结构已经改变了,传统的、对已有物的占有和消费已经满足,现在是向占有一种虚的、无法饱和的东西的方向发展。当我们的消费结构向虚化转变的时候,就产生了比较大的消费空间,要引导大众往这方面消费走。媒体进行产业化经营的大框架已经出来了,各个地方都在培育文化产业增长点,为文化的发展提供了空间。对投融资问题我想提一点:很多人愿意把钱投给媒体。现在能把资金吸引过来,但要考虑一个问题,媒
Industrial Management Media clear investment and financing purposes China’s economic development is very fast, fight manufacturing, fight service industry, and finally consumers from passive customers into masters to participate in the activities. China’s consumption structure has changed. The traditional one has already satisfied the possession and consumption of existing things, and now it is moving towards possessing a virtual and unsaturated thing. When our consumption structure changes to the deficiency, it will create a relatively large space for consumption and lead the public to consume in this area. The major framework for the industrialization of the media has come out. All places are nurturing the growth point of cultural industries and provide a space for the development of culture. I would like to raise one point on investment and financing: Many people are willing to give money to the media. Now can attract funds, but to consider a problem, media