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电视公益广告作为传播文化、传播公益的重要手段,也成为了传递“中国梦”的重要途径之一。大学生作为年轻的一代,也是“中国梦”传承的一代。本文以“中国梦”电视公益广告为主要研究对象,以《老爸的谎言》、《迟来的新衣》、《瓷娃娃》和《不变的承诺》为切入点,通过问卷调查的方式,来研究其在大学生中的传播效果,以了解“中国梦”电视公益广告传播效果,并提出改进建议和意见。
As an important means of disseminating culture and spreading public goods, TV public service advertisements have also become one of the important ways to transmit “China’s dreams.” College students as a young generation, but also the “Chinese dream” inheritance generation. This article takes “China Dream” TV public service advertisement as the main research object, with “Dad’s Lie”, “Belated New Clothes”, “Porcelain Doll” and “Unchangeable Promise” as the starting point, To study the effect of its dissemination among undergraduates in order to understand the spread of the “China Dream” TV commercial advertisements and put forward suggestions and suggestions for improvement.