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2001年,中国啤酒业“领头羊”青岛啤酒的扩张步伐逐渐放缓。整合和苦练内功逐渐成为内部调整最重要的主题。然而五年后,青岛啤酒一改低调姿态,显得活跃异常,毫不畏惧地展示着自己的进取之心。不同寻常的三大动作8月28日,青啤董事会通过决议,在济南新建年产啤酒40万千升的生产项目。该项目建成后,将对青啤公司巩固和拓展山东基地市场份额具有重要的战略意义,预计一期20万千升项目计划总投资约3亿元人民币,于2007年底建成投产。传言已久的青岛啤酒在济南建生产基地的消息终于成为现实;9月1日,青岛啤酒二厂正式启动“新增20万千升扩建项目”。该项目预计2007年3月全部竣工,投产后青岛啤酒二厂的产能将达到45万千升,成为青岛啤酒公司生产能力最大的工厂:与此同时,青啤公告也显示,青岛啤酒(徐州)彭城有限公司搬迁新建一期
In 2001, the pace of expansion of Tsingtao Brewery, China’s leading beer producer, slowed down. Integration and hard skills have gradually become the most important theme of internal adjustment. However, five years later, Tsingtao Brewery changed its profile to look exceptionally active and displayed its aggressive spirit without fear. Three unusual moves August 28, Tsingtao Brewery board of directors passed a resolution to build a new annual output of 400,000 kilograms of beer in Jinan production projects. After the completion of the project, Tsingtao Brewery will have an important strategic significance to consolidate and expand its market share in Shandong Base. It is estimated that the total investment for the 200,000-kilowatt project in the first phase will be about 300 million yuan, put into operation by the end of 2007. The long-awaited Tsingtao Brewery built a production base in Jinan, the news has finally become a reality; September 1, Tsingtao Brewery Plant 2 officially launched the “new 20 million-kilowatt expansion project.” The project is expected to be completed in March 2007, and its capacity will reach 450,000 liters after the project is put into operation. As a result, Tsingtao Brewery Co., Ltd. has become the largest production plant of Tsingtao Brewery Co., Ltd. At the same time, Pengcheng Co., Ltd. relocation of a new period