【摘 要】
：
本文以微博的营销价值及其利用分析为研究对象,首先介绍了微博营销的商业价值,包括微博平台价值,微博个人用户价值,媒介融合价值,企业微博的商业价值,其中重点介绍了企业微博
论文部分内容阅读
本文以微博的营销价值及其利用分析为研究对象,首先介绍了微博营销的商业价值,包括微博平台价值,微博个人用户价值,媒介融合价值,企业微博的商业价值,其中重点介绍了企业微博的商业价值,包括企业的快速客服通道,顾客深度了解企业的平台,企业口碑监测的平台;第二部分分析了微博营销价值的利用策略,分别是加快品牌及产品曝光,开展互动营销模式,开展在线服务。希望本文能够较为系统的分析微博的营销价值以及其利用策略,为相关企业以及个人的微博营销进行一定有价值的建议。
This article takes the marketing value of microblogging and its utilization analysis as the research object, first introduces the commercial value of the microblogging marketing, including the value of Weibo platform, the individual user value of Weibo, the value of media integration and the commercial value of Weibo, of which the key The second part analyzes the utilization strategy of the marketing value of Weibo, which are to speed up the brand exposure and product exposure respectively, To carry out interactive marketing model, to carry out online services. I hope this article can more systematically analyze the marketing value of Weibo and its utilization strategy, and make some valuable suggestions for the microblogging marketing of related enterprises and individuals.
其他文献
The electro-production cross sections of ed → ed* have been calculated based on the meson exchange current model. The cross section around 30° of 1 GeV electr
Static Properties of A-hypeuclei are calculated self-consistntly in the relativistic mean-field model. The effect of A on the core nucleons are investigated. It
麻辣香锅、辣鸭脖等辣食品被很多人喜爱，当我们被这些食物辣得难受时，习惯大口喝水来冲淡辣味，但这样做的效果并不很好，这是为什么呢？能帮助我们提高“辣椒抗性”的食物究竟是什么
Using the particle-number-conserving method we show that the observed downtu of J(2) of the superdeformed band 194Hg(1) can be satisfactorily accounted for, pro
The Gaussian model on Sierpinski carpets with two types of nearest neighbour interactions K and Kw and two corresponding types of the Gaussian distribution cons
第二季《中国新歌声》7月14日开播,在经历了一系列的波折后,新一季节目如何吐故纳新,备受业界关注。为此,《广电时评》独家对话星空传媒首席执行官田明,听他讲述灿星的“新歌
An all-fibre dynamic gain equalizer based on a novel long-period fibre grating (LPFG) written on a photosensitive fibre by high-frequency CO2 laser pulses is de
Energy losses of 0.63-1.03 MeV/atom Sin (n ≤ 3) clusters in thin carbon films (2-12μg/cm2) have been measuredby using a special experimental set-up with the R
The optical waveguide was formed on an LiNbO3 substrate by 2.6 MeV nickel ions implantation to the dose of 9 × 1014 ions/cm2. Five dark modes were observed by
Nanometre boron nitride (BN) thin films with various thickness (54-135 nm) were prepared on Si(100) by rf magnetic sputtering physical vapour deposition. The fi