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随着中国改装车市场的日趋庞大,进口改装整车销售的方式让诸多外国汽车改装商在中国改装市场尝到了甜头。随着汽车文化的传播、消费者认知水平的不断提高,改装车市场也将越分越细,“高端化、品牌化、品质化、个性化、定制化”已成为未来汽车改装市场的主流方向。车主个性需求中国汽车市场的发展,可谓风雨兼程。从过去把汽车当做财富的象征,到今天汽车走进寻常百姓家;从以往消费者对汽车一知半解,到如今对汽车文化的狂热追求。汽车不仅作为交通工具,承载人类完成运输的工作,它还作为文化载体,搭载了各种形式的汽车文化,为生活添色。
As China’s modified car market is increasingly large, imported modified vehicle sales approach so that many foreign car refitting traders in China modified the market tasted the sweetness. With the spread of car culture, consumers continue to improve the level of awareness, modified car market will be more subtle, “high-end, branding, quality, personalization, customization ” has become the future car refitting market The mainstream direction. Owners of individual needs China’s auto market development can be described as stormy. From the past to the car as a symbol of wealth, to today’s car into the homes of ordinary people; from the past little knowledge of the car to the car culture now fanatical pursuit. Car not only as a means of transport to carry human transport to complete the task, but also as a cultural carrier, carrying all forms of car culture, add color to life.