论文部分内容阅读
大牌企业的领导人肯定不愿意在媒体上看到关于自己的负面报道。可往往事与愿违,即便是口碑很好的企业家也无法回避公众的议论和关注。令人尊敬的杰克·韦尔奇在退休后就遭遇了一次公关危机。媒介把他特殊的退休待遇端了出来,使这位明星
The big business leaders certainly do not want to see negative media coverage of themselves. Can often be contrary to expectations, even good-reputation entrepreneurs can not sidestep the public's arguments and concerns. Respected Jack Welch suffered a public relations crisis after retirement. The media brought his special retirement treatment out to make the star