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在概述市场营销学基础上,结合云南某大学职业学院的市场营销专业建设实践,分析了高职市场营销专业现状、实际从业情况,分析了专业建设的策略。
On the basis of summarizing the marketing theory and combining with the practice of marketing specialty in a university in Yunnan, this paper analyzes the current situation of the marketing specialty in higher vocational colleges and the actual employment, and analyzes the strategy of professional construction.