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校园文化建设是高职院校的发展战略的重要组成部分,新媒体的快速发展为校园文化传播带来了变革,高职院校学生学习生活方式以及价值观均受到重大影响。因此,新媒体在高职院校文化建设中的作用非常重要。
The construction of campus culture is an important part of the development strategy of higher vocational colleges. The rapid development of new media has brought about the change of campus culture. The learning life style and values of students in higher vocational colleges have been greatly affected. Therefore, the role of new media in the cultural construction of higher vocational colleges is very important.