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一、营销工作面临的问题 营销工作是企业联系市场的纽带,是企业参与市场竞争的最终环节。应该说,这几年企业对营销工作的加强采取了一系列措施,并取得明显成效。但是,站在市场角度看企业,市场意识的薄弱,正在束缚和制约企业在市场中的竞争。 在新体制下,国有企业的生产必须面向市场,产品的销售要企业自己走向市场,参与竞争。因此,销售工作面临内容新、任务重、责任大、政策性强的新格局。几年来,尽管销售工作已引起企业的重视,但企业重生产轻销售,以计划经济的老办法,处理市场经济新问题的机制惯性依然存在。企业生产环节出现
I. Problems faced by marketing work Marketing work is the link between the company and the market, and it is the final link for companies to participate in market competition. It should be said that in recent years companies have taken a series of measures to strengthen their marketing efforts and achieved remarkable results. However, from the perspective of the market, the weak sense of the enterprise and the market is binding and restricting the competition in the market. Under the new system, the production of state-owned enterprises must be market-oriented, and the sales of products should require companies to move toward the market and participate in competition. Therefore, the sales work faces a new pattern of new content, heavy tasks, large responsibilities, and strong policies. Over the past few years, although sales have attracted the attention of companies, companies are re-productive and light-sales. The old method of planning the economy and the mechanism for handling new problems in the market economy still exist. Corporate production process