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主持人语:CIS是市场经济条件下,在企业竞争之中产生的社会组织形象战略。随着社会的发展与进步,特别是信息时代的到来,形象战略已远远超越企业而被广泛运用于国家、政府机构、学校、城市等各种层面的社会组织,并已产生巨大作用。’99昆明世界园艺博览会实质上也是一次形象战略的具体实施,它最充分地将本土文化的潜在资源挖掘出来,并且巧妙地与世界文化融为一体,形成一个系统的整体,为我们构筑了一个全方位的、立体的、美妙的天地人融合的大景观,使城市形象得到了最大的提升。我们真诚欢迎广大读者从CIS策划与实践的角度就’99昆明世博会的成败得失及对我们的启示展开讨论。
Moderator language: CIS is the market economy conditions, in the corporate competition generated by the social organization image strategy. With the development and progress of society, especially the advent of the information age, the image strategy has already been widely applied to social organizations at various levels such as the state, government agencies, schools and cities, and has played an enormous role. '99 Kunming World Horticultural Exposition is essentially an image of the specific implementation of the strategy, it best fully tap the potential of local culture resources, and skillfully integrated with the world culture to form a system of the whole, for us to build a All-round, three-dimensional, wonderful integration of heaven and earth landscape, the city has been the biggest improvement in image. We sincerely welcome the readers from the CIS planning and practice point of view on the success or failure of '99 Kunming World Expo and the discussion of our inspiration.