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在现有的自媒体与大学生公共参与的研究中,以自媒体技术对人们个体心理与需求影响的研究居多,认为自媒体技术发展是关键因素。本文从“社会结构”视角出发,认为大学生公共参与在使用自媒体技术时受社会结构约束,而表现出数字能力结构特征、社交建构的个性化特征及公共参与的线上替代特征。进而线上的公共空间逐渐超越线下的公共空间,形成一种相互背离的困境。因此,本文提出从线上和线下公共融合和降低大学生线下公共参与成本两个方面来加强大学生公共参与的培育。
In the existing research on self-media and college students’ public participation, most of the researches on the influence of media technology on people’s individual psychology and demand are considered, and the development of media technology is the key factor. From the perspective of “social structure ”, this paper argues that college students’ public participation is restrained by the social structure when using self-media technology, and shows the characteristics of digital competence structure, individualized characteristics of social construction and online substitution characteristics of public participation. Furthermore, the public space on the Internet gradually goes beyond the offline public space to form a dilemma that departs from each other. Therefore, this paper proposes to strengthen the cultivation of public participation of college students from two aspects: public online and offline public integration and reducing undergraduate offline public participation costs.