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“未雨绸缪”永远比“临阵磨枪”好。既然商业活动与风险共生,如果公司的决策者们个个手握水晶球,他们最希望从里面看到什么?近日,宝洁的“SK-Ⅱ事件”又一次成为热点,也再次地激起了人们对跨国公司危机公关失败的热烈讨论。在国家检疫部门检查出其产品含有重金属成分之后,仅仅几天,各大商场里原本优雅宽敞的SK-Ⅱ专柜挤满了前来退货的消费者,舆论的压力最终让宝洁公司宣布SK-Ⅱ暂时退出中国市场。就这样一度被称为中国市场里高档护肤品的“第一品牌”的SK-Ⅱ,顷刻间轰然倒地,这样的结局可能让宝洁公司多年来在SK-Ⅱ品牌上的苦心经营,化为泡影。
“Rainy Day” Forever than “Mortal Gun” good. Since business activities and risks coexist, if the company’s decision-makers hold crystal ball, what they most want to see from the inside? Recently, P & G’s “SK-Ⅱ incident” once again become a hot spot, but also aroused again People have heated discussions on the failure of transnational corporations in crisis public relations. In the state quarantine department to check out the product containing heavy metals, only a few days, the major shopping malls in the original elegant and spacious SK-Ⅱ counter packed with returned consumers, the pressure of public opinion eventually led Procter & Gamble announced SK-Ⅱ Temporarily withdraw from the Chinese market. For the time being SK-Ⅱ, the “first brand” of high-end skin care products in the Chinese market, suddenly fell to the ground. This kind of ending may make P & G’s painstaking efforts on the SK-Ⅱ brand over the years. Bubble.