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为了解80后“辣妈酷爸”购买童装的消费偏好、消费渠道和消费习惯,本刊进行了问卷调查。本次调研样本在北京、上海的几家商场内随机抽取1980年后出生的父母为调查对象。共发放问卷80份,回收有效问卷76份。
In order to understand the 80 “hot mom cool father ” to buy children’s clothing consumption preferences, consumption channels and spending habits, the magazine conducted a survey. The survey sample in Beijing, Shanghai, several shopping centers randomly selected after 1980 born parents as the survey. A total of 80 questionnaires were distributed and 76 valid questionnaires were returned.