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当今世界发达国家的体育产业收入中,以体育无形资产和体育赛事等体育资源形成的收入占到60%-70%。第22届中国国际体育用品博览会期间,2008中国体育营销资源推介会盛大召开,成为检验中国体育营销资源的新坐标。本届推介会以“本土资源升华奥运价值,中国精品续写奥运辉煌”为主题,并围绕这一主题展开论坛和展示互动。中国奥委会及国家体育总局系统的众多重量级本土资源以及具有上佳发展前景的体育营销资源集体亮相。版面所限,本刊在此撷拾一二以窥全貌,以飨读者。
In the income from the sports industry in developed countries in the world today, 60% to 70% of the revenue generated from sports resources such as sports intangible assets and sports events is accounted for. During the 22nd China International Sporting Goods Fair, the promotion of China's sports marketing resources was grandly held in 2008 and became the new benchmark for testing China's sports marketing resources. This promotion featured the theme of “Sublimating the Olympic Games with Local Resources, Continuously Writing the Brilliant Olympic Games in China,” and launched a forum and showcase interaction around this theme. The Chinese Olympic Committee and the State Sports General Administration system of numerous heavyweights of local resources and has a good development prospects of sports marketing resources collective appearance. The layout is limited, the magazine picked up one or two in order to glimpse the picture to readers.