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各种大众传媒的舆论导向作用不尽相同。传播学意义上的大众传播是相对于人际传播的一个概念。它含有两大媒介系统，即印刷媒介的报纸、期刊和图书，电子媒介的电视、广播和电影。其中报纸、电视和广播国覆盖面广、信息载量大且频率高，人们对其舆论导向作用尤为重视。江泽民同
The role of public opinion in various mass media is different. Communication in the sense of mass communication is a concept relative to interpersonal communication. It contains two major media systems, namely print media newspapers, periodicals and books, electronic media for television, radio and movies. Among them, the coverage of newspapers, television and broadcasting countries is wide, and the information load is high and the frequency is high. People pay more attention to the guiding role of public opinion. Jiang Zemin same