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在省移动的带领下,各地市分公司喊转型发展已经过了数个年头,但成果却局限于产品数量上,比如在全业务转型发展中,更多地体现在企业数据、互联网和语音专线业务的发展数量,体现在进家庭的宽带、互联网电视和Femto的发展数量上。换句话说,全业务转型演变成了发展公司原来没有做过的产品,再将它们的资费交差设计进现有的资费套餐,这就戴上了“转型”的帽子;将产品进行交叉营销或者组合营销,就戴上了“融合营销”的帽子;将这些账号进行统一化,就戴上了“深度捆绑客户”的帽子。
Under the leadership of the provincial mobile, branches around the city shouting transformation and development have been going through several years, but the results are limited to the number of products, such as in the development of full business transformation, more reflected in the corporate data, Internet and voice dedicated line The number of business developments is reflected in the number of households entering broadband, Internet TV and Femto. In other words, the full-service transformation has evolved into a product that development companies have not done before, and then designed their tariffs into existing tariff packages, putting on “transition” hats; crossing products Marketing or combination marketing, put on the “integration marketing” hat; these accounts are unified, put on the “deep binding customer” hat.