论文部分内容阅读
近年来,在温州广播电视台实施的“走出去”战略的指引下,《温州新闻联播》努力发挥自身优势,将“走出去”战略细化为一个个浓墨重彩的新闻报道活动,走出了一条收视和社会效益双丰收的创新之路。这种“走出来”的影响力,进一步诠释了温州广播电视台提出的以新闻立台,做强新闻报道、建设温州最具影响力媒体的理念,以及对新闻综合频道主频道定位、凸显频道特色等方面发挥了不可替代的引领作用。
In recent years, guided by the strategy of “Going Global” implemented by Wenzhou Radio and Television Station, “Wenzhou News Network” strived to exert its own advantages and refined the strategy of “going global” into one of the most important news coverage activities and stepped out An innovative way of double harvesting of both viewing and social benefits. This influence of “going out” further expounds the idea of Wenzhou Radio and Television Station setting up a news station, strengthening news coverage and building the most influential media in Wenzhou, as well as positioning the main channel of the news comprehensive channel, highlighting Channel features and played an irreplaceable leading role.