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大多数成功颠覆市场的企业遵循着相似的规律,我们称为“颠覆市场的四步曲”。第一步:寻找可以颠覆市场的行业有些行业充满了颠覆市场的机会,有些行业则几乎没有任何机会。颠覆市场,通常发生在产业集中度低的行业。行业的发展从分散走向集中,这是基本规律。一个行业的发展通常经历以下阶段:第一阶段:完全竞争阶段。每家企业的规模都不大,进入门槛极低,竞争秩序比较混乱,成百、成千甚至成万家企业在一个行业共生,如农资
Most successful subversive companies follow a similar pattern, which we call “the four-step subversion”. The first step: looking for subversion of the market Some industries are full of opportunities to subvert the market, while some industries have almost no chance. Subversion of the market, usually occurs in industries with low industrial concentration. The development of the industry from decentralization to concentration, which is the basic law. The development of an industry usually go through the following stages: The first stage: the stage of perfect competition. The scale of each enterprise is not large, very low barriers to entry, the chaotic order of competition, hundreds, thousands or even thousands of companies symbiotic in an industry, such as agricultural capital