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具有中国社会主义特色的企业电视台从成立之初到现在一直发挥着巨大的宣传鼓动作用。但随着企业改革的深入,企业电视受资金短缺和信息资源有限的局限,已经不再是企业信息受众群的绝对“亮点”,在主流媒体频道竞争下渐显弱势。在此情况下如何扬长避短,趋利弊害,让企业职工眼睛尽量盯在自己企业的电视屏幕上,已经成为现实中亟待探讨解决的问题。
Corporate television stations with Chinese characteristics of socialism have played a huge propaganda and agitation role from the very beginning of their establishment. However, with the deepening of the reform of the enterprise, due to lack of funds and limited information resources, the enterprise television is no longer an absolute “bright spot” of the enterprise information audience, and it becomes increasingly weaker under the competition of the mainstream media channels. Under such circumstance, how to avoid weaknesses and gain advantages and disadvantages so that corporate employees can keep their eyes on the TV screen of their own enterprises as much as possible has become a problem to be solved urgently in reality.