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最近,《中外玩具制造》记者参加不少动漫新品发布会,发现厂商向经销商介绍营销推广方案时,除了突出在传统媒体投放广告的情况,对线上新媒体特别是短视频投放的情况也费了不少笔墨。例如,百逸动漫就在8月召开的新品发布会上表示,公司旗下《果宝特工4——铠之魂》的玩具新品将与某知名短视频栏目合作创作100期节目。品牌曝光率左右“钱途”2017年上半年国内玩具市场波澜
Recently, “Chinese and foreign toy manufacturers,” a number of press releases attended the animation and found that vendors introduce marketing programs to dealers, in addition to highlighting the traditional media advertising, the new online media, especially the case of short video delivery Spent a lot of ink. For example, Baidu Animation said at a new conference in August that its new toy product, “Fruitberry 4” - Soul of the Kai, will collaborate with a well-known short-video program to create 100 programs. Brand exposure around the “money way” in the first half of 2017 the domestic toy market waves