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随着信息社会的不断发展,全媒体一直以来在组织公益活动、引导社会关注困难群体、倡导奉献爱心的人文精神方面做出了应有贡献。本文以黄河电视台全媒体帮助革命老区山西武乡县村民滞销的小米而组织的“爱心促销”活动为例,对全媒体公益活动在发展过程中存在的问题、操作公益活动的出发点方面予以详细阐述,进而提出全媒体操作公益活动的具体策略,旨在推动全媒体在公益活动方面的进步,为社会精神文明建设起到推动作用。
With the continuous development of the information society, all media have always made due contributions in organizing public welfare activities, guiding the society to pay attention to the disadvantaged groups and advocating the humanistic spirit of dedication. This article takes the “Yellow King Television” all-media helping the villagers in Wuxiang County, Shanxi Province, an old revolutionary base area, to organize a “love promotion” activity as an example. The article analyzes the existing problems in the development of all-media public welfare activities and the starting point for the operation of public welfare activities Elaborated in detail, and then put forward all-media operation of public welfare activities specific strategies designed to promote all media in public welfare activities for the progress of social and spiritual civilization construction to play a catalytic role.