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政务新媒体是当前各级政府部门推动政务公开、提升治理能力最前端的平台,是政府和社会各界定向获取信息的捷径。国家民委微信公众号以内容建设为导向,突出服务民族工作大局,通过与传统媒体的深度融合,提升了民族新闻宣传的影响力和传播力。特别是在应对当前复杂的社会舆论环境,在网络空间最大限度地凝聚人心,引导舆情方面,起到了核心导向作用,成为民族新闻宣传主阵地,并由此构建了民族宣传的新媒体传播格局。
New government media is the most forward-looking platform for government departments at all levels to promote open government affairs and enhance their ability to govern. It is a shortcut for the government and various sectors of society to obtain information. The content of the WeChat public account of the State Ethnic Affairs Commission is oriented by focusing on serving the overall national work and enhancing the influence and communication power of national news propaganda through the deep integration with traditional media. Especially in response to the current complex environment of public opinion, it plays a key role in maximizing the public’s hearts and guiding public opinion in cyberspace, and becomes the main front for propaganda of national news. Therefore, it has constructed a new media communication pattern for national propaganda.