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国家旅游局于2016年2月公布了首批创建“国家全域旅游示范区”名单,丽江市名列其中。丽江有着丰富的旅游资源,游客以散客为主,具有发展全域旅游的良好条件,丽江发展全域旅游将大有可为。全域旅游是顺应我国旅游发展趋势,推动旅游转型升级和可持续发展的必然选择。本文就丽江发展全域旅游的优势进行分析,并对其在发展全域旅游过程中可能面临的挑战和存在的问题提出了自己的看法和意见。
In February 2016, the National Tourism Administration announced the first batch of lists of “National Tourism Demonstration Areas in China”, and Lijiang City ranked among them. Lijiang has a wealth of tourism resources, mainly tourists to FIT, with the development of good conditions for global tourism, Lijiang, the development of global tourism will be promising. Global tourism is an inevitable choice that follows the trend of China’s tourism development and promotes the transformation, upgrading and sustainable development of tourism. This article analyzes the advantages of Lijiang in developing global tourism and puts forward my own views and opinions on the possible challenges and existing problems in the development of Liman tourism.