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在经济全球化的背景下,世界各国人民的经济文化交流日益频繁。中国不仅在经济总量上位居世界第二,而且在出境旅游上成为世界第一。为了更好地促进中国与世界各国的跨文化交流,需要增强国际社会对中国的了解和理解,这就离不开以中央电视台为代表的中国媒体的国际传播力。为此,本人专门调研了中央电视台海外传播中心、发展研究中心、中国国际电视总公司、驻外记者站等有关机构和人员,认真查阅了相关文献和网络资料,从渠道、内容、受众、产业等维度对中央电视台与主要国际媒体进行了比较分析,发现中央电视台在传播渠道上已经达到甚至超过主要国际媒体,但在传播内容、传播受众和产业经营上仍然有待进一步创新,并从整体上提出了改进建议。
In the context of economic globalization, the economic and cultural exchanges among the people of all countries in the world have become increasingly frequent. China ranks second in the world not only in economic output but also in the world for outbound travel. In order to better promote cross-cultural exchanges between China and other countries in the world, it is necessary to enhance the international community’s understanding and understanding of China. This can not be separated from the international communication power of the Chinese media represented by CCTV. To this end, I have specially researched CCTV Overseas Communication Center, Development Research Center, China International Television Corporation, the correspondent station and other relevant agencies and personnel, conscientiously review the relevant literature and network information, from the channel, content, audience, industry CCTV conducted a comparative analysis with CCTV and other major international media and found that CCTV has reached or even exceeded the major international media in the channel of communication. However, it still needs to be further innovated in terms of content dissemination, audience dissemination and industrial management, and put forward overall Improve suggestions.