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尽管国内的媒体网站目前尚无生存之虞,但除了像“东方网”、“千龙网”等,是由各媒体单位按照股份制原则出资组建的之外,大部分的媒体网站其初始投入都是来自于传统媒体,各报、台自己的网站由各报、台自己投资。资金来源的渠道单一,而国内传统媒体自身大多规模偏小、利润有限,加之网络媒体是一个投入要求较高的行业.因此媒体网站面临着进入良性循环期的诸多困难和巨大挑战。如何尽快建立媒体网站自身的利润点成为媒体网站发展中不容忽视的问题。
Although domestic media websites do not yet have the chance to survive, most media websites except for websites such as “Dong Fang Wang” and “Qian Long Wang” are funded by various media units according to the principle of shareholding. From traditional media, newspapers and Taiwan’s own websites are invested by newspapers and Taiwan themselves. The source of funds is single, while the traditional domestic media are mostly small in scale and limited in profits, and the online media is an industry with higher input requirements. Therefore, media websites are facing many difficulties and huge challenges in entering a virtuous circle. How to set up the profit point of the media website as soon as possible should not be neglected in the development of the media website.