论文部分内容阅读
国产润滑油在低端市场价格战泥淖中苦苦挣扎,国际品牌垄断rrrrrrrrn的高端市场形势一派大好。被美孚、壳牌等国外品牌垄断的高端市rrrrrrrrn场只占整个市场20%的份额,却拿走了80%的利润!rrrrrrrrn 国内润滑油品质不比同级别国际品牌差,并且还充分考虑到国rrrrrrrrn内特殊的用车环境,更适应国内中、高档汽车的使用。而国际品牌rrrrrrrrn往往按照欧美的使用状况设计产品,所谓的高品质在“中国国情”面rrrrrrrrn前往往大打折扣。rrrrrrrrn “只有自主品牌的发展才能改变外资品牌暴利时代。”国内润滑rrrrrrrrn油品牌的迅速崛起,对消费者来说,最大的实惠就是可以用较低的rrrrrrrrn价格购买到高品质的润滑油。去年在所有石油制品都涨价的情况下,rrrrrrrrn国外品牌开始大幅度降价,其原因正在于国内品牌的迅速崛起。
Domestic lubricants in the low-end market price war sluggish struggles, the international brand monopoly By the Mobil, Shell and other foreign brands monopolized the high-end market only accounted for 20% of the market share, but took away 80% of the profits! r r r r r r r n The quality of domestic lubricants than the same level of international brands, and also give full consideration to the country r r r r r r r r r n special car environment, but also to adapt to the domestic use of high-end cars. The international brands are often designed according to the use of the situation in Europe and the United States, the so-called high-quality in the “national conditions of China” r r r r r r r r n often greatly reduced. Only the development of independent brands to change the era of foreign brands profits. "Domestic lubrication r r r r r r r n n The rapid rise of oil brand, for consumers, the biggest benefit is that you can use low r r r r r r r r r n price to buy high quality lubricants. Last year, all oil products in the case of price increases, foreign brands began to substantially cut prices, the reason is that the rapid rise of domestic brands.