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今年初,中国消费者协会做的一项专项问卷调查活动显示,保险的预期消费比率升高,占被调查人数的17.67％,显示出保险消费市场潜力巨大。 今年1至2月份,中国消费者协会与全国县以上消费者协会共同举办了“安全健康消费”年主题专项问卷调查活动。调查中,对消费者今年(1999年)希望购买哪一类大件商品、接受哪些服务列举了一些消费项目,供消费者进行多项选择。统计结果表明,保险在众多大件消费品及服务项目中被提及的比率颇高,排名靠前,排在空调(23.29％)、住房(21.31％)、旅游(19.91％)、电视机(18.14％)之后,列第5位。这说明人们对保险的认识已有了相当的程度,保险意
Earlier this year, a special questionnaire survey conducted by the China Consumer Association showed that the expected rate of insurance consumption increased, accounting for 17.67% of the surveyed population, indicating that the insurance consumer market has great potential. From January to February this year, the China Consumer Association and the National Consumer Association at or above the county jointly organized the “safe and healthy consumer” theme of the special survey. In the survey, consumers were asked what types of big-ticket items to buy this year (1999) and which services they enumerated. Some consumer items were selected for consumers to make multiple choices. The statistics show that insurance has been ranked high among the many large-scale consumer goods and services projects and ranked the top in terms of air-conditioning (23.29%), housing (21.31%), tourism (19.91%), televisions %), The fifth column. This shows that people have a considerable degree of understanding of insurance, insurance meaning