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白金龙香烟是民国时期中国民族烟草工业中国南洋兄弟烟草公司(以下简称“南洋”)旗下的著名香烟品牌。它的广告适应了当时国内形势,从品牌名称、广告宣传、广告媒体选择等方面塑造品牌,赢得了大众市场的认可,迎合了民众的爱国心理。白金龙香烟广告不再是全然文字叙述,而是图文并茂的现代广告,新颖的广告形式能够唤起人们的兴趣。广告还特别重视人们的心理,广告创意采用当时人们向往的生活方式,现代的家具,主人公摩登的打扮。
Platinum Dragon cigarettes in the Republic of China National Tobacco Industry China Nanyang Brothers Tobacco Company (hereinafter referred to as “Nanyang ”) under the famous cigarette brand. Its advertising adapted to the domestic situation at that time, from the brand name, advertising, advertising media and other aspects of shaping the brand, won the mass market recognition, to meet the public patriotism. Platinum Dragon cigarettes advertising is no longer a full text description, but illustrated modern advertising, innovative forms of advertising to arouse people’s interest. Advertising also attaches great importance to people’s psychology, advertising creative use of the time was longing for people’s lifestyles, modern furniture, the hero of the modern dress.