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将新媒体技术与传统媒体相结合,探索电视媒体不一样的表现方式,是电视发展的一条新路径,重庆电视台推出的“辣椒圈”正是探路电视表达新形态的一种尝试。纵观App Store的海量客户端,报纸、电视、广播等传统媒体竞相推出的新媒体应用,大多选择了将传统媒体内容植入移动终端的平台路径。重庆电视台“辣椒圈”的开发试图探索一条基于电视媒体但不完全依赖于电视媒体的道路,构建一个以用户互动体验为核心的大数据支持下的营销平台和生活社区。
The combination of new media technology and traditional media to explore the different modes of expression of the television media is a new way for the development of television. The “Pepper Circle ” launched by Chongqing Television Station is just an attempt to express the new form of Pathfinder Television. Throughout App Store massive client, newspapers, television, radio and other traditional media competing launch of new media applications, most of them chose the traditional media content into the mobile terminal platform path. The development of Chongqing Television Station “Pepper Circle” attempts to explore a way based on television media but not totally dependent on the television media to build a marketing platform and living community supported by big data with user interaction experience at the core.