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提高舆论引导能力,必须坚持党性原则,牢牢把握正确舆论导向;必须坚持以人为本,增强新闻报道的亲和力、吸引力、感染力;必须不断改革创新,增强舆论引导的针对性和实效性;必须加强主流媒体建设和新兴媒体建设,形成舆论引导新格局;必须切实抓好队伍建设,增强凝聚力和战斗力。胡锦涛总书记的重要讲话,是中国特色社会主义理论体系的重要组成部分,开拓了马克思主义新闻观的新境界。
We must adhere to the principle of party spirit and firmly grasp the correct orientation of public opinion. We must adhere to the principle of putting people first and enhance the affinity, attraction and contagion of news coverage. We must constantly reform and innovate to enhance the relevance and effectiveness of public opinion guidance. We must strengthen The construction of mainstream media and new media will create a new pattern of public opinion guidance; we must earnestly grasp the building of the ranks and enhance cohesion and combat effectiveness. General Secretary Hu Jintao’s important speech is an important part of the theoretical system of socialism with Chinese characteristics and opens up a new realm of Marxist news outlook.