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作为国内年轻的、高速成长的优质商业银行,华夏银行秉承高质量发展的办行思想,坚持质量、效益、速度、结构的协调发展,不断扩大经营规模,提高盈利能力。如何选择一个优质媒体,以便高效传播华夏银行的品牌形象,是一个非常科学、谨慎的广告策略问题。经过深入分析,华夏银行最终成功竞得CCTV新闻联播《天气预报》城市窗口“北京首”版块2010年度的广告发布权,由此拉开了华夏银行专业服务品牌传播的重要
As a young, fast-growing, high-quality commercial bank in China, Huaxia Bank adheres to the principle of high-quality development and upholds the coordinated development of quality, efficiency, speed and structure, and continuously expands its operation scale and enhances its profitability. How to choose a high-quality media in order to effectively communicate the brand image of Huaxia Bank is a very scientific and prudent advertising strategy. After an in-depth analysis, Huaxia Bank eventually won the bid for 2010 CCTV news network “Weather Forecast” city window “Beijing first ” section of the advertising rights, which opened the Huaxia Bank Professional Services brand communication is important