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汉字拥有着完备的抽象的设计手法和设计理念,是一门以传达为目的的造型艺术,这就从根本上保证了汉字与标志设计的相似性和可比性。基于此,本文将汉字的构造法——“六书”与标志设计进行了链接,从标志设计的构思手法和表现方法两方面着手,对标志设计可以从古代造字法中借鉴的方式手法加以归纳总结,并特别提出“汉字”这一设计元素在中国当代标志设计中的独特性及重要性,从而进一步说明民族文化对企业形象建设的重要意义。
Chinese characters have a complete abstract design techniques and design concepts, is to convey the purpose of the modeling arts, which fundamentally guaranteed the similarities and comparability of Chinese characters and logo design. Based on this, this paper links the construction method of Chinese characters - “Six Books” with logo design. Starting from the conception and performance of logo design, this paper analyzes the ways that logo design can be borrowed from the ancient characters The author concludes the uniqueness and importance of the design element of “Chinese character” in contemporary Chinese logo design, and further explains the significance of national culture to the corporate image construction.