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市场营销是个人和集体通过创造,并同他人交换产品和价值,以满足需求和欲望的一种社会和管理过程,中心任务是满足顾客的现实或潜在需要。其实质是需求管理。
Marketing is a social and managerial process that individuals and groups meet through their creation and exchange of products and values with others to meet needs and desires. The central task is to meet the real or potential needs of customers. Its essence is demand management.