论文部分内容阅读
美国可口可乐公司的老板说过,他的工厂即使瞬间化为乌有,他只要凭着可口可乐的牌子,就可以在世界上任何一家银行获得巨额贷款而东山再起,可见名牌效应给企业带来的巨大影响。在建立社会主义市场经济体制的过程中,企业如何塑造群体形象,提高名牌效应,树立可靠信誉,立于不败之地?我们南通国棉三厂作了有益的尝试。
The owner of the Coca-Cola Company in the United States said that even if his factory is turned into an instant, he can use the Coca-Cola brand to get a huge loan from any bank in the world and make a comeback. This shows that the brand-name effect has had a huge impact on companies. In the process of establishing a socialist market economic system, how did the company shape the image of the group, increase the brand-name effect, establish a reliable reputation, and remain invincible? We made a useful attempt at Nantong Guomian No. 3 Plant.