论文部分内容阅读
当下,娱乐节目已经成为电视业发展的主流方向,用其独特的价值规律创造出惊人的社会和经济效益。从娱乐本身的性质特征到娱乐节目所具备的与受众之间的接近性、游戏性和民主性,使其在电视传媒产业中更具活力,本文从娱乐节目所表现出的竞争效能、明星效能、品牌效能三方面说明其在电视传媒产业中变革、发展和产业链形成过程中的效能体现,大致概括了近年来娱乐节目在电视产业中的发展进程,并提出大力发展电视娱乐产业的同时要防止低俗化、彻底消费主义和“泛娱乐化”的不良倾向,努力打造绿色传媒产业。
At present, entertainment programs have become the mainstream direction for the development of the television industry, creating amazing social and economic benefits with its unique value laws. From the nature of the entertainment itself to the closeness, gameplay and democratization of the entertainment program possessed by the entertainment program, which makes it more dynamic in the television media industry. This article shows the competition effectiveness, star performance , Brand efficiency in three aspects of the television media industry in the transformation, development and the formation of the industry chain in the performance of the general outline of entertainment programs in recent years in the TV industry, the development process and proposed to develop television entertainment industry at the same time Prevent vulgarization, total consumerism and “pan-entertainment ” adverse tendencies, and strive to create a green media industry.