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近几年,我国的电力事业得到了迅速的发展,同时也对相关基层电力企业的发展提出了更高的要求,在这一形式背景之下,注重营销管理策略的实施也就显得尤为重要。因为只有这样,才能确保基层供电企业获得更加长远的发展,进而确保电力企业供电工作能够顺利的开展。鉴于此,本文主要就基层供电企业目目前的发展现状进行分析,并为此提出更加具有针对性的电力营销管理策略。
In recent years, China’s power industry has been rapid development, but also the development of related grass-roots power enterprises put forward higher requirements, in this form of background, pay attention to the implementation of marketing management strategy is also very important. Because only in this way can we ensure that the grassroots power supply enterprises can achieve more long-term development so as to ensure that the power supply work of the power companies can be carried out smoothly. In view of this, this article mainly analyzes the current development status of grass-roots power supply companies and proposes a more targeted power marketing management strategy.