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以销售额指标来计算,大中华区已经成为雀巢第二大市场,仅次于美国,可见大中华区的发展,对于雀巢来说至关重要。新年刚过,全球最大的食品企业雀巢便发布了其2014年的业绩。数据显示,其在过去一年里,实现全年销售额为916亿瑞士法郎,有机增长率为4.5%。而在食品消费主力的中国地区,也即将迎来新一轮的独特挑战。整体来看,雀巢中国市场业务增长放缓,除了婴幼儿营养品、雀巢饮用水和雀巢专业餐饮板块之外,其中,在已经被雀巢并购的银鹭和徐福记两大公司中,均不同程度
Calculated on the basis of sales figures, Greater China has become the second largest market for Nestlé, second only to the United States. This shows that the development of Greater China is of crucial importance to Nestlé. Just after the New Year, Nestle, the world’s largest food company, released its 2014 results. Data show that in the past year, it achieved annual sales of 91.6 billion Swiss francs, an organic growth rate of 4.5%. In the main area of food consumption in China, also will usher in a new round of unique challenges. On the whole, the business growth of Nestlé’s China market slowed down. Apart from infant nutrition, Nestle drinking water and Nestlé specialty catering sector, Nestlé’s acquisition of Yinlu and Xu Fuji both had different degrees of growth