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电视新闻节目是电视媒体的立台之本,新闻节目的优劣直接影响到电视媒体的整体形象和新闻品格。随着传统媒体与新媒体的深入融合,新媒体全新的媒介技术和传播方式压缩了传统媒体的传播空间,同时也给电视媒体带来了发展机遇。新媒体环境下电视新闻媒体在舆论场的塑造发生了变化,在新闻的采集、编排、投放等方面也进行了重塑。本文深入新媒体的媒介优势,分析新媒体环境下电视新闻的创新转型。
Television news programs are the foundation of the television media. The quality of the news programs directly affects the overall image and news quality of the television media. With the in-depth integration of traditional media and new media, new media technologies and transmission methods of new media have compressed the transmission space of traditional media and brought opportunities for development to the television media. In the new media environment, the shaping of the television news media in the media field has undergone changes and has also been reshaped in terms of gathering, arranging and delivering news. This article delves into the media advantages of new media and analyzes the innovation and transformation of television news under the new media environment.