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巴西美容用品市场95年营业额达31亿美元,而化妆品和香水的销售金额虽分别有9亿美元和4亿美元,未达该市场营业额的一半,但其增长却分别高达45％和57％。鉴于女性就业机会不断增加,化妆品和香水逐渐成为该族群不可缺的工作工具,且目前巴西个人平均消耗量偏低,与阿根廷(消耗量为巴西3倍)及墨西哥(部分产品为巴西8倍)相比,显然未来市场发展仍有很大空间。
The sales volume of the Brazilian cosmetics market reached US$3.1 billion in 1995, while the sales amount of cosmetics and perfumes was US$900 million and US$400 million, respectively, which was less than half of the market’s turnover, but its growth was as high as 45% and 57 respectively. %. Given the increasing employment opportunities for women, cosmetics and perfumes are gradually becoming indispensable tools for this ethnic group. At present, the average personal consumption in Brazil is low, compared with Argentina (consuming three times Brazil) and Mexico (some products are eight times Brazil) In contrast, it is clear that there is still much room for future market development.