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文字是进行信息传播的重要载体,是文明传承不可或缺的因素,作为一种极其重要的文化符号,影响着人们的日常交流和沟通。我国的文字通常是指汉字,汉字的创造充满艺术色彩,象形文字借助于自然造型进行了积极的发挥,这种巅峰创意是人类智慧的结晶。平面设计一个很重要的组成部分就是文字设计,这要求它既要表达出文字本身的内涵,又应该传达其他更丰富的信息。设计师应该充分利用文字设计达到为作品增色的目的,所以应该高度重视文字设计的重要意义。
Writing is an important carrier of information dissemination. It is an indispensable factor in the transmission of civilization. As an extremely important cultural symbol, it affects people’s daily communication and communication. The Chinese characters usually refer to Chinese characters. The creation of Chinese characters is full of artistic colors. The hieroglyphs have been actively played out by means of natural modeling. This creative crest is the crystallization of human wisdom. A very important part of graphic design is the design of the text, which requires it not only to express the meaning of the text itself, but also to convey other richer information. Designers should make full use of text design to achieve the purpose of enhancing the color of the work, so we should attach great importance to the importance of text design.