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2014年,大量的广告人、设计师,建筑师、媒体人进入了我们采访的视野。这些人在自己的行业里出类拔萃,同时也在其他行业尝试着更多的可能性。他们对创意和人生的理解,常常让我们获益匪浅,在岁末,这些声音依然在耳畔回响。找到广告产业可持续发展的抓手国家工商行政管理总局广告司司长张国华国务院支持文化创意产业服务5条政策的出台非常及时。中国的经济面临转型,我们是一个制造大国,但不是一个品牌强国。所以国务院提出要加强文化创意服务产业的扶持力度,要从知识产权的保护、人才的扶持,企业的培养和支持,金融政策上
In 2014, a large number of advertisers, designers, architects and media people entered the field of vision we interviewed. These people excel in their own industries and are also experimenting with more possibilities in other industries. We often benefit from their understanding of creativity and life, and at the end of the year, these voices are still echoing in our ears. Find the sustainable development of the advertising industry starting point State Administration for Industry and Commerce Secretary Zhang Guohua State Department to support the cultural and creative industries services issued five policies in a very timely manner. China’s economy is facing a transformation. We are a big manufacturing country, but not a strong brand. Therefore, the State Council proposed strengthening the support for cultural and creative service industries from the aspects of intellectual property protection, personnel support, enterprise training and support, and financial policies