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“上海中晶科技”是全球著名的扫描仪厂商MICROTEK(台湾全友)在中国大陆创建的全资子公司。中晶科技历经十年的创新与努力.将 MICROTEK 这一国际品牌成功地植入中国的 IT 市场,使其生根、开花、结果并取得了辉煌的业绩,其产品销售连续十年保持市场占有率的首位.并多次获得消费者最喜爱和最受欢迎的荣誉奖.MICROTEK 扫描仪已成为 IT 行业市场的领导品牌。当我们确立了与中晶科技结为合作伙伴关系后.对其品牌认知度进行了深入的市场调研,调查的结果却并不乐观.原因是多方面的.核心问题是:缺乏一套完整的品牌传播策略以及品牌识别系统。
“Shanghai Zhongjing Technology” is a wholly-owned subsidiary of the world-famous scanner manufacturer MICROTEK (Taiwan Quanyou) established in mainland China. After a decade of innovation and efforts, Microcrystalline Technology has successfully implanted the international brand MICROTEK in China’s IT market, taking root, flowering, and achieving brilliant results. Its product sales have maintained its market share for ten consecutive years. In the first place, and repeatedly won the consumer’s favorite and most popular honorary award. MICROTEK scanner has become the leading brand in the IT industry market. After we established a partnership with Microcrystalline Technology, we conducted in-depth market research on its brand awareness. The results of the survey were not optimistic. The reasons are many. The core issue is: the lack of a complete set of Brand communication strategy and brand identity system.