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“你还活着?”“是,现在还活着,明年不知道还能不能活下来。”最近,我在与一些关心家电企业生存环境的朋友聚会时,经常会有这样的对话。 现在,国内除了处于寡头垄断的行业如石油、电力外,在竞争性市场领域里,生意是越来越难做了。彩电业是被所有人都同情的一个行业,家电行业的惨烈竞争,使中国12年前的200多家企业,剩下如今不到10家,全球1000多家剩下不到30家。我个人判断,家电业正处于一个所谓的超竞争时代。
“You’re still alive?” “Yes, it’s alive now and I do not know if I can survive next year.” I’ve been having a conversation lately with some of my friends who care about the home appliance business environment. Nowadays, except in the oligopolistic industries like oil and electricity in China, business is getting harder and harder in the competitive market. TV industry is an industry that is sympathetic to everyone. The fierce competition in the home appliance industry has left more than 200 enterprises in China 12 years ago with less than 10 now and fewer than 30 with more than 1,000 in the world. My personal judgment, home appliance industry is in a so-called era of ultra-competitive.