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这是一个商业的时代,这是一个体育创造价值的时代。尽管国际奥委会没有透露门槛最高的TOP赞助商具体价格,但多位业内人士表示,2008年北京奥运会TOP赞助商门槛约为6000万美元,伦敦奥运会TOP赞助商赞助费用最低已经涨到8000万美元。至今没有体育品牌问津这一级别,阿迪达斯虽是两届奥运会唯一的体育品牌赞助商,但离TOP级还有距离。有数据显示,加入奥运赞助计划,企业在后期的投入是赞助费用的3～6倍,这就对有意参与奥运宣传自己品牌的企业的
This is a business era, this is an era of sports to create value. Although the International Olympic Committee did not disclose the highest threshold of the TOP sponsor specific price, but many industry insiders said that in 2008 Beijing Olympic TOP sponsor threshold is about 60 million US dollars, the top sponsor of the London Olympic Games sponsorship costs have risen to 80 million Dollars. So far there is no level of interest in sports brands, Adidas is the only two Olympic Games sports brand sponsor, but still far away from the TOP level. Data show that joining the Olympic sponsorship program, enterprises in the latter part of the investment is 3 to 6 times the sponsorship costs, which is intended to participate in the Olympic Games to promote their own brand of enterprises