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文化创意是旅游发展的灵魂与动力,对于促进旅游业转型升级、优化旅游产业结构具有重要意义。旅游业的发展也为文化创意产业提供了广阔的市场空间和良好的展示平台。以泉州为实证地区,分析了近几年旅游业、文化创意产业发展现状及融合发展的优势条件,并从保障机制、人才、节庆、闽台合作等方面提出泉州文化创意产业和旅游产业互动融合发展的实质性对策。
Cultural creativity is the soul and power of tourism development, which is of great significance to promoting the transformation and upgrading of tourism industry and optimizing the structure of tourism industry. The development of tourism also provides a broad market space and a good display platform for cultural and creative industries. Taking Quanzhou as an example, this paper analyzes the status quo of development of tourism and cultural and creative industries and the advantages and conditions of integration and development in recent years, and puts forward the interactive fusion of cultural and creative industries and tourism industry in Quanzhou from the aspect of safeguard mechanism, talents, festivals and the cooperation between Fujian and Taiwan. Development of substantive measures.